We consider this from a socio-economic angle and not purely as a business,” he says. “The demand for nutraceuticals and functional foods is already witnessing an upward surge, with consumers opting for immunity-boosting supplements as a result of the COVID-19 pandemic,” he says, adding: “We are looking to create a better quality of life across ages, tackle malnutrition that arises out of improper diet and eliminate lifestyle diseases. FEATURES Short and effective workouts that will make you sweat Scientifically proven to improve. With the COVID-19 pandemic influencing the market to opt for healthy nutrition and supplements, Suresh is looking to set up 50 stores pan India in three years. Presently, Fitday supplies nutraceuticals across the country through its ecommerce platform. The road ahead for FitdayĪlthough other fitness and wellness centres and hospitals have their own dieticians and health consultants, Fitday believes it is different as it is building a complete ecosystem for well-being right from product research, formulation, manufacturing, product sales, fitness and nutrition consulting.
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We also have machines for free BMI analysis and dieticians for creating personalised diet programmes,” he says. “Besides our products and services being available online and offline, we have highly-qualified nutritionists who offer free counselling and help guide customers with what suits their needs best. Suresh also stresses on the fact that Fitday is not merely an aggregator.
Fitday also offers fitness and nutrition consulting,” Suresh explains. “We partner with brands that believe and practice the same principles, i.e, sourcing organic and locally-grown produce, and using chemical-free raw materials to create affordable nutraceuticals. Collaborating with manufacturers like Nestle, Isopure and Optimum Nutrition, the self-funded brand hosts over 1000 SKUs on its platform.Īround 60 percent of the products available at Fitday are made by parent company Genomelabs while the rest is sourced from other brands. A study by Assocham and RNCOS estimated the nutraceuticals market in India could reach $8.5 billion by 2022 from $2.8 billion in 2015.įitday is tapping into this by making Genomelabs’ and other leading manufacturers’ nutraceutical products available easily to consumers. Increasingly busy lifestyles, rising patient awareness, body image considerations and pill fatigue are among several reasons for the rise of nutraceuticals in India. They can play a vital role in immunity boosting. Nutraceuticals are substances that come in the form of chewables, gummies, lozenges, etc., containing vitamins, minerals, proteins, fibres, probiotics, amino acids, etc. These Delhi brothers started 3 restaurants in the same building, now make Rs 10Cr turnover Nutraceuticals explained
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